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Online Keyword Ranking
1. Choosing a Search Term for Google.
2. Page Title for Google.
3. Page Heading for Google.
4. Page Content for Google.
5. Page Size for Google.
6. Importance of a Site Map for Google.
7. "I have tried all that, and am still nowhere to be found".
The work to produce the ideal page for Google is referred to as on page search engine optimisation. These on page factors can be beaten by the off page factors for Google described in links. Without links from good quality pages, your page will have difficulty in being highly ranked for a competitive search term.
CAUTIONARY NOTE: Make sure that you understand the Google philosophy on the tricks that some webmasters use to try to cheat, and that can result in being banned by Google.
ADVISORY NOTE: Read carefully the Google Webmaster guidelines.
Keep business websites clean.
Web designers by nature are extremely bright, clever and inventive individuals, who are always seeking to create something new and "cool". However many of the clients for websites are business people who are the opposite end of life’s spectrum.
Mistakes for visitors to business websites
Flash and clever gimmicks which take ages to appear
Redirects that trap visitors
Complicated structure that visitors have difficulty in following
Pop ups that drive visitors crazy
Pages that exceed 30k in size - too slow to load for those on dial-up
The Google search engine
The Google search engine is an astonishing invention that has proved to be a giant leap forward in helping internet searchers to find exactly what they want. In its continuous efforts to improve this service, it tries extremely hard to ensure that clever webmasters do not cheat
Common SEO Mistakes for possible ban by Google
There are various bans that can be applied by Google, including the following:-
Keyword ban by Google – this means that if the target keyword is “blue brass balloons”, a page for which this keyword is banned by Google will not appear in the ranking for this search term.
Site ban by Google – this means that the offending site is removed from the index. The future treatment by Google could be a complete ban for life on that domain name.
Server or IP ban by Google – this can either mean that all sites on that IP are no longer listed in Google, which is most unfortunate to say the least for sites that have not offended, or that computers using that IP can no longer access the Google search engine to make searches.
These are some of the reasons:-
Hidden text e.g. white text on white background
Signing lots of guestbooks
Pointing several domain names onto the same site without using 301
Use of doorway pages
Lack of knowledge on Google’s policy on links from same IP
Linking to link farms; links from others cannot possibly harm you
Links or alts from invisible or tiny GIFs
Common SEO Mistakes for possible problems with Google
From Google Dec. 11th 2003
Dynamic URL's
Session ID's
JavaScript
Using frames
Java applets navigation
H1's altered by CSS
Splash pages
Too many parameters
While Google does not apear to penalise for excessive KW density, others do.
In recent years, changes in the economy and the emergence of the internet have many people looking for new sources of income...especially online. A lot of folks have waded in with the best of intentions, and struggled to create websites, attract an audience... and especially to make money with their sites.
Ad banners, autosurfing, spam... all have pretty much been exposed as worthless tools. It's difficult to make any real money with CPM ads (where you're paid by the number of ads displayed) without a lot of traffic, and some sites just don't do well with CPA ads (cost per action... where you're paid a percentage or a fixed amount for any sale which originates at your site).
But Google has made the CPC ad (paid per click of an ad on your site) a very desirable vehicle for webmaster income. By scanning the content of your page before selecting the ads to be displayed, they assure a certain degree of relevance...and ease the burden on the site's creator.